Tom Morkes

Welcome!

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Important Information and Resources

Publishers Empire Lesson Plan

A brief overview of Module 1: Create

Lesson 1.1: Publishing 101

Lesson 1.2: Book Length

Lesson 1.3: Timeline

Lesson 1.4: Market Research

Lesson 2.1: Intro

Lesson 2.2: Administrative Information

Lesson 2.3: Target Audience

Lesson 2.4: Early Adopters

Lesson 2.5: Problem Identification

Lesson 2.6: Solution

Lesson 2.7: Sales Channels

Lesson 2.8: Key Metrics

Lesson 2.9: Unique Value Proposition

Lesson 2.10: Pricing Options and Expenses

Lesson 3.1: Intro to Brainstorming and Outlining

Lesson 3.2: How to Outline Your Book

Lesson 3.3: How to Outline Your Book Using Evernote

Lesson 3.4: How to Outline Your Book Using Trello

Lesson 4.1: How to Measure Your Writing Progress

Lesson 4.2: How to Overcome Procrastination

Lesson 4.3: How to Cultivate the Writing Habit

Lesson 4.4: The Book Dictation Method

Lesson 5.1: Terminology

Lesson 5.2: Front Matter

Lesson 5.3: Body

Lesson 5.4: Back Matter

Lesson 6.1: Intro to Editing

Lesson 6.2: Types of Manuscript Editing

Lesson 6.3: Editing Timeline

Lesson 6.4: The Self-Edit Framework

Lesson 6.5: How to Find and Hire a Professional Editor

A brief overview of Module 2: Package. Please watch before you begin Module 2 lessons!

Lesson 1.1: Intro to Book Design

Lesson 1.2: Intro to Cover Design

Lesson 1.3: Intro to Interior Layout and Design

Lesson 2.1: Intro

Lesson 2.2: Amazon KDP

Lesson 2.3: Createspace

Lesson 2.4: Software

Lesson 3.1: Chapters and Pages

Lesson 3.2: Front Matter Layout

Lesson 3.3: Setting up Styles

Lesson 3.4: Fonts

Lesson 3.5: Section Breaks

Lesson 3.6: Trim Size and Margins

Lesson 3.7: Headers, Footers, and Page Numbers

Lesson 3.8: Bullet Points

Lesson 3.9: Images

Lesson 3.10: Drop Caps

Lesson 3.11: Bleed

Lesson 3.12: Converting and Saving 1

Lesson 3.13: Converting and Saving 2

Lesson 4.1: Amazon KDP

Lesson 4.2: Createspace

Lesson 4.3: Calculating Spine Width

Lesson 4.4: Barcode Generation

A brief overview of Module 3: Monetize. Please watch this intro lesson before you jump into Module 3!

Lesson 1.1: Working Document

Lesson 1.2: Identify Key Players

Lesson 1.3: Set Your Launch Date

Lesson 1.4: Determine Your Goals

Lesson 1.5: Centralize all Materials for Your Book

Lesson 1.6: Early Notification List

Lesson 1.7: Ambassador Group

Lesson 1.8: Influencers List

Lesson 1.9: Marketing Channels

Lesson 1.10: Book Sales Page

Lesson 1.11: Distribution

Lesson 1.12: Notify Ambassadors and Influencers

Lesson 1.13: Pre-Launch

Lesson 1.14: Launch

Lesson 2.1: How to Create a High-Converting Book Sales Page

Lesson 2.2: How to Find Influencers in Your Niche

Lesson 2.3: How to Start an Ambassador Group

Lesson 2.4: Content Upgrades

Lesson 2.5: Promotional Tactics on a Budget

Lesson 2.6: Paid Advertising

Lesson 2.7: How to Find and Develop Themes in Your Book for Marketing and Promotion

Lesson 3.1: Book Pricing Techniques

Lesson 3.2: The Automated Book Sales Funnel

Lesson 3.3: Book Bonuses

Lesson 3.4: Sponsorships

Lesson 3.5: Tiered Book Packages

Lesson 3.6: Upsells

Lesson 3.7: Cross-Promotion

Lesson 3.8: Affiliate Book Sales

Lesson 4.1: The Gift-Launch (aka “The 7 Day Startup” Launch)

Lesson 4.2: The Discount Re-Launch

Lesson 4.3: The List-Builder Launch (aka “The Danny Iny” Launch)

Lesson 4.4: The Book Bonus Blowout Launch (aka “The Jeff Goins” Launch)

Lesson 4.5: The Crowdfunded Launch (aka “Seth Godin Icarus Deception Launch”)

Lesson 4.6: The Blitzkrieg Launch (aka “The 4-Hour Workweek Launch”)

Lesson 4.7: The Upsell Launch (aka “The Jeff Walker” Launch)

A brief overview of Module 4: Advanced Training. Please watch this intro lesson before you begin Module 4 lessons!

Lesson 1.1: ISBN 101

Lesson 1.2: How to Build Your Early Notification List

Lesson 1.3: Book Publishing Contracts 101

Lesson 1.4: Book Sponsorship 101

Lesson 1.5: How to Start Your Own Publishing Company

Lesson 1.6: The Publishers’ Empire Publishing Strategy

Lesson 1.7: How to Build Your Author’s Website

Lesson 1.8: Where You Should Direct Readers – Amazon vs. Gumroad vs. Website

Lesson 1.9: How to Turn Your Book into an eCourse (or your eCourse into a book)

Lesson 1.10: How to Improve the Design of Your Book Sales Page

Lesson 1.11: Facebook Ads for Books

Lesson 1.12: How to Get a Library of Congress Preassigned Control Number

Lesson 1.13: Amazon SEO 101

Lesson 1.14: Paid Book Promotion Sites – which work best?

Lesson 1.15: Book Launch Strategy: Free Book Launch to eCourse Upsell

Example of a Share Page or Share Packet

Lesson 2.1: The Complete Guide to Software for Publishing

Lesson 2.2: Advanced Email Marketing with Convertkit

Lesson 2.3: Advanced Marketing and Outreach with Contactually

Lesson 2.4: Lead Generation with Gumroad and Leadpages.net

Lesson 2.5: Book Project Management Board

Lesson 3.1: Ryan Shauer’s Launch of “Big Travel, Small Budget”

Lesson 3.2: Anatomy of a Book Launch with Jane Rodgers

Lesson 3.3: How to Market and Launch a Fiction Book

Lesson 3.4: How Bruce Brodeen Generated Over $30,000 From His Book Launch

Lesson 4.1: How to Grow Your Author Platform with Tim Paige of Leadpages

Lesson 4.2: How to Use Discount Deal Sites to Boost Rankings and Sales with Mark Messick

Lesson 4.3: How to Cold Email Any Agent, Publisher, or VIP with John Corcoran

Lesson 4.4: How to Create a Book Video Trailer that Sells Your Book with Chris Johnson

Lesson 4.5: How to Build an Email List from Scratch with Kevin Kermes

Lesson 4.6: How to Market a Book with Dan Norris (7 Days Startup Challenge)

Templates

Tools and Services

Forum

Q and A: how to sell a book to a very niche audience

Q and A: copyright, back matter content, technology for publishing

Q and A: how to grow an early notification list, how to organize your book content, and how to get ambassadors to follow through and review your book