Program Curriculum

  • 1

    Launch to Profit System

    • Lesson Plan

    • Lesson 1 - Intro to $100k Academy

    • Lesson 1 - Slides

    • Lesson 1 - Audio

    • Lesson 2 - Long Tail Niche Market

    • Lesson 2 - Slides

    • Lesson 2 - Audio

    • Lesson 3 - Offer Stack

    • Lesson 3 - Slides

    • Lesson 3 - Audio

    • Lesson 4 - Launch Planning

    • Lesson 4 - Slides

    • Lesson 4 - Audio

    • Lesson 4 - Homework

    • Lesson 5 - Partnerships

    • Lesson 5 - Slides

    • Lesson 5 - Audio

    • Lesson 5 - Outreach Tracker

    • Lesson 5 - Homework

    • Lesson 6 - Recruiting Partners

    • Lesson 6 - Slides

    • Lesson 6 - Audio

    • Lesson 7 - Copywriting

    • Lesson 7 - Slides

    • Lesson 8 - Recruiting Partners and Lining Up Promotions (affiliate email scheduler)

    • Lesson 8 - Slides

    • Lesson 8 - Promo Partner Email Scheduler (for use to schedule promotions with partners, affiliates, etc.)

    • Lesson 9 - Sales Page and Other Offers (Upsell, Downsell, Bump)

    • Lesson 9 - Slides

    • Lesson 8 to 9 - Azimuth Check

    • Lesson 10 - Email Sequences

    • Lesson 10 - Slides

    • Lesson 10 - Email Sequence - Virtual Summit

    • Lesson 10 - Affiliate Email Swipe Copy - Virtual Summit

    • Lesson 11 - Launch optimization and accelerators

    • Lesson 11 - Slides

    • Lesson #12 - Tech Stack
  • 2

    Webinar Sales Funnel

    • Lesson 1. Webinar Sales Funnel Overview

    • Lesson 1. Webinar Sales Funnel Overview - Additional Resources

    • Lesson 2. Webinar Slides
  • 3

    Office Hours (Recordings)

    • Do I need credibility in my space before I can run a launch?

    • What should I offer and sell with my launch and how does the partner aspect of a launch integrate with the offer?

    • How do I pre-sell a product to beta users to validate it before I build it?

    • Technology Stack for Launches

    • How to lock down promotional dates with partners + affiliate communication plan

    • How to schedule promotion with partners, creating useful trust-building content, and creating effective lead magnets

    • When to reschedule an event; critical path items for a summit; How to get people to promote a summit when they are not speaking or presenting

    • Goal setting, how to find product / market fit, how to get extra traffic to a flash sale offer, how to grow affiliate sales on a website, sales page headline teardown

    • How to determine your "offer stack" if you are starting from scratch - and how to approach your launch when you're not 100% clear on your current offer

    • How to define your core offer and offer stack by focusing on the transformation of the client

    • How to promote and market a podcast to get more subscribers and reviews

    • How to increase course sales and how to increase lifetime value of a customer after they purchase

    • How to structure bundle deals with partners

    • How to plan and prepare the emails you send for a virtual summit (for partners, to your own list, etc.)

    • how to structure and design a sales page

    • target market, summit registration pages, how to roll out a new product or offer, tips for a higher converting sales funnel and landing page

    • How to find a competent graphic designer

    • Virtual Summit Post Launch Teardown - Women of Color Virtual Summit
  • 4

    BONUS TRAINING AND RESOURCES

    • BONUS PRESENTATION: How to build an army of influencers to market and sell your product for you

    • Bonus: Facebook Ads - pixel reference guide

    • Bonus: Facebook Ads Setup Training

    • BONUS: Inside look at a 5-figure Virtual Summit Campaign (2 years in a row)

    • [template] Terms of Service for Affiliate Partnership
  • 5

    Launch to Profit System (2018 Cohort - archived)

    • Lesson 1 - live training recording

    • Lesson 1 - slides

    • Lesson 1 - homework

    • Lesson 2 - live training recording

    • Lesson 2 - homework

    • Lesson 2 - slides

    • Lesson 3 - live training recording

    • Lesson 3 - slides

    • Lesson 3 - homework

    • Lesson 4 and Lesson 5 - live training recording

    • Lesson 4 - slides

    • Lesson 4 - homework

    • Lesson 5 - slides

    • [template] Email sequence to help you recruit affiliates and promotional partners

    • [template] Affiliate Tracker

    • Lesson 6 - live training recording

    • Lesson 7 - live training recording

    • Lesson 8 - live training recording

About the Instructor

Instigator

Tom Morkes

Tom Morkes is a West Point grad and Iraq War veteran turned author, publisher, and online marketer. Tom is the author of three books, including: "The Art of Instigating," "The Complete Guide to Pay What You Want Pricing," and "Collaborate," and he is the creator of the "Influencer Marketing Method" - a proven system for connecting with the biggest names in your industry to market and sell your products for you.Tom is responsible for the marketing campaigns behind New York Times, Wall Street Journal, and USA Today bestsellers; he ran the marketing and promotional efforts of the most-funded non-fiction crowdfunding campaign in the world, which generated more than $450,000 in sales 33 days; and in the past year, he has coordinated hundreds of strategic partnerships for dozens of product launches that have generated an extra $587,607.13 in sales for his clients.When Tom isn't launching products, he spends his time working outside on his mountain farm, or drinking craft beer (or both).To learn more about Tom, go to: www.tommorkes.com.