Course Curriculum

  • 1

    Start Here!

    • START HERE!

    • Intro to Influencer Marketing Method

    • Intro to the Course - Slides
  • 2

    Lesson #1

    • Lesson #1. Introduction to Influencer Marketing

    • Lesson #1. Slides
  • 3

    Lesson #2

    • Lesson #2. How to Track Your Influencer Marketing

    • Lesson #2. Slides

    • Lesson #2. Homework

    • [template] influencer outreach tracker
  • 4

    Lesson #3

    • Lesson #3. How to Prepare Your Influencer Marketing Packet

    • Lesson #3. Slides

    • Lesson #3. Homework

    • [template] influencer marketing packet

    • [example] influencer marketing packet
  • 5

    Lesson #4

    • Lesson #4. Creating Your Influencer Promotion Scheduler

    • Lesson #4. Slides

    • Lesson #4. Homework

    • [template] influencer promo scheduler
  • 6

    Lesson #5

    • Lesson #5. How to Find Influencers (Marketing Verticals)

    • Lesson #5. Slides

    • Lesson #5. Homework

    • [example] marketing verticals
  • 7

    Lesson #6

    • Lesson #6. How to Build a List of Influencers (List Building)

    • Lesson #6. Slides

    • Lesson #6. Homework
  • 8

    Lesson #7

    • Lesson #7. How to Prioritize and Prepare Your List of Influencers (List Scrubbing)

    • Lesson #7 Slides

    • Lesson #7. Homework
  • 9

    Lesson #8

    • Lesson #8. Preparing Your "Give"

    • Lesson #8. Slides

    • Lesson #8. Homework
  • 10

    Lesson #9

    • Lesson #9. Preparing Your "Ask"

    • Lesson #9. Slides

    • Lesson #9. Homework
  • 11

    Lesson #10

    • Lesson #10. Intro to "Cold" Outreach (and why you shouldn't do it)

    • Lesson #10. Slides
  • 12

    Lesson #11

    • Lesson #11. How to Turn "Cold" Contacts into "Warm" Contacts

    • Lesson #11. Slides

    • Lesson #11. Homework
  • 13

    Lesson #12

    • Lesson #12. Reaching Out With Your "Give"

    • Lesson #12. Slides

    • Lesson #12. Homework
  • 14

    Lesson #13

    • Lesson #13. Conducting Your First Calls

    • Lesson #13. Slides

    • Lesson #13. Homework
  • 15

    Lesson #14

    • Lesson #14. Intro to Influencer Promo Recruitment and Coordination

    • Lesson #14. Slides
  • 16

    Lesson #15

    • Lesson #15. Making Your Official Proposal (“Ask”)

    • Lesson #15. Slides
  • 17

    Lesson #16

    • Lesson #16. How to Confirm Promotion Terms and Dates

    • Lesson #16. Slides
  • 18

    Lesson #17

    • Lesson #17. Coordinating Promotion

    • Lesson #17. Slides
  • 19

    Lesson #18

    • Lesson #18. Post Promotion Follow Up

    • Lesson #18. Slides
  • 20

    MODULE 5: ADVANCED INFLUENCER MARKETING

    • Masterclass: Turn Partners into an Influencer Referral Engine

    • Software / Tech Stack

    • Lead Magnet Hacking: How to create a free lead magnet that gets 9 out of 10 people who see it to give you their email address
  • 21

    Q AND A RECORDED CALLS

    • Q&A - 1 February 2019 - TOPICS: Amazon exclusive or not | Best collaborative events to leverage IMM | How to leverage social media with IMM | Timeline and planning a partner promo | SaaS, app, and physical product partnerships

    • IQ&A - 19 February 2019 - TOPICS: Building affiliate relationships | Hate social media, what do I do? | How many "touch points" are necessary before making an ask | Strategies for fiction authors | Incentivizing promotions

    • Q&A - 21 March 2019 - TOPICS: When to tag, segment, and email only parts of your list | How well your lead magnet should be converting (or you need to fix it) | How do I get a quick win? | How do I verify my content is attracting the right people?

    • Q&A - 12 April 2019 - TOPICS: High level marketing strategy for launching a book with influencers | How to come up with a "give" if you have no audience or platform | If you have multiple books or products what's the best one to start using IMM with

    • Q&A - 16 May 2019 - TOPICS: how to create a win-win offer | How to make your book your "give" as an author

    • Q&A - 14 June 2019 - TOPICS: How to find email addresses and contact info of influencers | How to craft a "give" as an author | How to rebound a relationship when your initial outreach was too aggressive
  • 22

    RESOURCES

    • [Template] Terms of Service for Affiliate Type Promotional Partnership